Saturday, August 25, 2012

Sleepwalk with Me

A few weeks ago I received an e-mail from IFC Center inviting me to a screening of Sleepwalk With Me, with Q&As with Mike Birbiglia and Ira Glass at every screening. Every screening! Turned out I was going to be in NYC that weekend so I called the kids, bought tickets and jumped on the PR band wagon. Birbiglia and Glass were very generous with interviews. With a small advertising budget, they used social media and public radio to promote the film, along with the weekend event in NY. We arrived at the theater around 3 to retrieve tickets for the 4:00 show. They were already setting up the line. We went around the corner to a small pub for a drink and came back to the theater around 3:30 to join the line. The IFC staff sweetly offered my 8 month pregnant daughter a seat in the theater (which she declined) Thank you. We sat second row in the beautiful main theater and my son-in-law immediately said, "what is that pinned to the curtain?" The film was charming, funny and heartfelt. After the credits Ira Glass and Mike Birbiglia took the stage. Obviously stoked by two days of sold out shows, they were friendly, chatty and generous with their time. The 25 minute Q&A explained that the thing pinned to the curtain was the first dollar made by the film. In the end, we decided that the Q&A was as good as the movie. A wonderful film, a wonderful time. PS I saw the film again a few weeks later. Holds up to multiple viewings.

No comments: